The success of this product relied in its ability to seamlessly allow users to pair their new device and be engaged upon first-run. We developed a succinct first-run experience, that guides the user throughout setting their profiles with easy to use interactions, and completes by educating them on how to best achieve their goal.
Given the nature of the product we suggested a website that both showcased the product and delivered thought-leadership content from fitness ambassadors. The purpose of the content was to provided users with resources to make positive changes to their lifestyle.
In order to maintain brand standards across mobile, web, packaging and physical product aesthetics. We created a master style-guide where every element was displayed and compared with one another in order to catch inconsistencies across platforms.