Evolution Fresh

Evolution Fresh asked us to craft an animation that explained why their juices are better than the competition by educating them on what makes them different. I developed an illustration style that brought some life into their already defined watercolor aesthetic.

I crafted a narrative and visual style that emphasizes and builds upon Evolution Fresh’s well established brand aesthetic.

Results

The result is a whimsical animation that eloquently communicates the value of Evolution Fresh over their competition. This video was used in their new landing page and has over 30k views to date.

Role: Design Direction, Animation Direction, Illustration, Animation

Completed at WINTR

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